Your businessdeserves to be noticed.
We take the guesswork out of marketing for growing businesses in Greensboro, Reidsville and across the Piedmont Triad. We handle the strategy, content and social media so you can focus on running your business while we focus on getting it noticed.
Your business shouldn't be better than it looks online.
You know your business needs better marketing. You just don't have the time, the strategy or the team to make it happen every week.
So posting happens when someone remembers. The content doesn't match the quality of your work. And you're not sure any of it is bringing in customers. Defy The Odds brings strategy, content creation, video production and social media together under one partner, so your marketing finally looks as good as your business actually is.
OurServices
Four services with one plan behind all of them. Strategy leads. Content, video and social media are the tools we use to carry it out.
Social Media Management
Strategy, planning, copywriting, scheduling, publishing and monthly reporting, handled for you.
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Content Creation
Short form video, social first photos and graphics built around your marketing plan.
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Video Production
Promo videos, testimonials, interviews and brand stories from concept through the final edit.
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Marketing Campaigns
Strategy, creative direction and execution for launches, events, new locations and promotions.
Read moreWe plan it. We create it. We manage it. We measure it.
- 01
Understand
We learn your business, your goals, your audience, your current marketing and what's getting in the way.
- 02
Strategize
We decide what your business should say, where it should show up and what content it needs.
- 03
Create
We produce the video, photos, graphics and copy the plan calls for.
- 04
Execute
We publish, manage and roll out the marketing and campaigns we agreed on.
- 05
Learn and Improve
We review how it performed, pull out the lessons and make the next round better.
Defying the odds since day oneJesse Walker Jr.
Statistically, Jesse wasn't supposed to graduate high school, let alone build a business. Defy The Odds is named for the choice he made not to be a statistic. Now he helps Triad business owners get the attention their work deserves.
Built for businesses ready to grow.
Our best clients are established service businesses in the Triad that see marketing as an investment, not an expense.
- You've outgrown doing your own marketing but aren't ready to hire a full marketing team.
- You want more visibility, more customers and more opportunities.
- You want a partner who brings ideas and strategy, not someone who just takes orders.
- You'll tell us about your business and trust us with the creative.
What clientsare saying
★★★★★When I saw the video for the first time I was just amazed. He shot it on a Friday/Saturday night and it was in my hands by Sunday.
Amy Pagano, Owner, Grapes & Grain Tavern
★★★★★In love with that video!!
Callum McGinnis, Realtor
From theBlog
Practical marketing tips for Triad business owners.
How Often Should a Local Business Post on Social Media?
A practical guide for Greensboro and Triad business owners on how often to post, what to post and how to stay consistent without burning out.
Read article7 Short Form Video Ideas for Local Service Businesses
Easy Reels and TikTok video ideas for service businesses in Greensboro and the Piedmont Triad that build trust and bring in customers.
Read article5 Signs Your Business Has Outgrown DIY Marketing
How to tell when it's time to stop doing your own marketing and bring in a partner, written for growing businesses in the Piedmont Triad.
Read articleLet's talkReady to stop guessing at your marketing?
Start with a free Marketing Checkup. We'll look at where your business shows up today, what's working, and what's missing, then walk you through it on a 15 minute call.